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When launched, the line consisted of children's jeans which were sold with the guarantee that children would grow out of them before the pants wore out. A Sears brand-awareness survey determined that by 1973, the Toughskins had become better known by mothers than the Levis brand, already a century old at that time.
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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
European sizes are usually based on the child's height. These may be expressed as an estimated age of the child, e.g., size 6 months (or 3–6 months) is expected to fit a child 61 to 67 centimetres (24 to 26 in) in height and 5.7 to 7.5 kilograms (13 to 17 lb) in weight. [5] Children's clothing is also sometimes worn by adults who are very short.