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Nonprobability sampling is a form of sampling that does not utilise random sampling techniques where the probability of getting any particular sample may be calculated. Nonprobability samples are not intended to be used to infer from the sample to the general population in statistical terms.
Nonprobability sampling methods include convenience sampling, quota sampling, and purposive sampling. In addition, nonresponse effects may turn any probability design into a nonprobability design if the characteristics of nonresponse are not well understood, since nonresponse effectively modifies each element's probability of being sampled.
Convenience sampling (also known as grab sampling, accidental sampling, or opportunity sampling) is a type of non-probability sampling that involves the sample being drawn from that part of the population that is close to hand.
Along with convenience sampling and snowball sampling, consecutive sampling is one of the most commonly used kinds of nonprobability sampling. [3] Consecutive sampling is typically better than convenience sampling in controlling sampling bias. [4]
In sociology and statistics research, snowball sampling [1] (or chain sampling, chain-referral sampling, referral sampling [2] [3]) is a nonprobability sampling technique where existing study subjects recruit future subjects from among their acquaintances. Thus the sample group is said to grow like a rolling snowball.
With the application of probability sampling in the 1930s, surveys became a standard tool for empirical research in social sciences, marketing, and official statistics. [1] The methods involved in survey data collection are any of a number of ways in which data can be collected for a statistical survey. These are methods that are used to ...
This type of sampling is common in non-probability market research surveys. Convenience Samples: The sample is composed of whatever persons can be most easily accessed to fill out the survey. In non-probability samples the relationship between the target population and the survey sample is immeasurable and potential bias is unknowable.
Quota sampling is the non-probability version of stratified sampling. In stratified sampling, subsets of the population are created so that each subset has a common characteristic, such as gender. Random sampling chooses a number of subjects from each subset with, unlike a quota sample, each potential subject having a known probability of being ...