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The Ansoff matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future business growth. [1] It is named after Russian American Igor Ansoff , an applied mathematician and business manager, who created the concept.
Address Management System (AMS) is the United States Postal Service master database of deliverable addresses. Address-checking tools using AMS provide address standardization, as well as city/state and ZIP Code lookup features. [1] Business mailers use the USPS Address Management System:-[e correct ZIP Codes.
[3] [4] The company initially provided technology industry data and predictive analytics for B2B marketers and sales teams, but as of 2018, provides targeted intent data for marketing and sales. [5] [6] [7] From 2016 to 2018 the Group partnered with Bombora, a provider of B2B demographic and intent-based data. [8]
Logi Analytics currently offers the following analytics products: Logi Composer - An embedded analytics development platform that allows software teams to design, build, embed, and maintain interactive dashboards and data visualizations within existing applications or portals.
[6] [7] Predictive analytics focuses on the application of statistical models for predictive forecasting or classification, while text analytics applies statistical, linguistic, and structural techniques to extract and classify information from textual sources, a species of unstructured data. All of the above are varieties of data analysis. [8]
In late 2020 the firm also announced the acquisition of IT analyst firm Enterprise Strategy Group. [17] In 2021 TechTarget announced the acquisition of Xtelligent Healthcare Media, a marketing services, media, and data company. [18] The company announced that it will merge with digital business of Informa Tech division of Informa. The resulting ...
Web log analysis software (also called a web log analyzer) is a kind of web analytics software that parses a server log file from a web server, and based on the values contained in the log file, derives indicators about when, how, and by whom a web server is visited. Reports are usually generated immediately, but data extracted from the log ...
IBM Unica NetInsight was a web analytics application that utilized an Extract, transform, load methodology [1] to populate a database that could then be queried using a browser-based interface. NetInsight is from the same family of tools as Unica NetTracker. In April 2014, IBM announced Unica NetInsight would be discontinued. [2]