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The Bronner Bros. Enterprise is one of the largest private African American hair and skin care producers in the United States. Founded in 1947 [2] by brothers Dr. Nathaniel H. Bronner, Sr. and Arthur E. Bronner, Sr., Bronner Bros. has over 300 full-time and part-time staff members. The company headquarters is located in Atlanta, Georgia.
[1] [3] By the 1960s had an estimated 80 percent of the black hair-care market and annual sales of $12.6 million by 1970. [1] In 1971, JPC went public and was the first African American owned company to trade on the American Stock Exchange. [1] [5] The company's most well-known product was Afro Sheen for natural hair when afros became popular.
In 1996, the company partnered with Beverly Johnson, the first African American model on the covers of Vogue and Glamour, and her team of stylists to create a new line of hair products specifically for African-American women. [2] In 2010, Amekor began a new venture when it teamed up with Vivica A. Fox to help her with the Vivica A. Fox Hair ...
Black women buy $7.5 billion worth of beauty products every year, and spend 9x more on ethnic hair products than any other demographic. The measures in place to protect them aren’t enough.
The company operates in China but almost all of its products are sold in export markets. [1] Rebecca Hair operates in the US, Europe, and over 20 countries in Africa. The African market is particularly important for the company and accounts for about half of the company's overall revenue; in 2017 African revenue reached 884 million yuan (138.1 ...
In 1954, at the encouragement of co-worker, Johnson left the Fuller company and founded Johnson Products with his wife Joan, [8] focusing on the African American male hair care market. Johnson borrowed $250 from a bank and another $250 from a friend to finance the venture. [5] The company's first product was Ultra Wave, a hair relaxer for men.