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Laundry detergent is manufactured in powder (washing powder) and liquid form. While powdered and liquid detergents hold roughly equal share of the worldwide laundry detergent market in terms of value , powdered detergents are sold twice as much compared to liquids in terms of volume .
Manufacturers are using substitutes such as EDTA and other biodegradable chemicals instead. Phosphates bind calcium and magnesium ions to prevent 'hard-water' type limescale deposits. They can cause ecological damage, so their use is starting to be phased out. Phosphate-free detergents are sold as eco-friendly detergents.
[8] [9] Powder Laundry Soluble Sachets were first marketed in the UK and Europe in 1998 as Soapy Sacks and shortly thereafter rebranded as Aquados and received a Millennium Award for the innovation. [10] The first powder dishwasher soft-tabs were then sold in Europe in the early 2000's under the Simply brand name.
For stain removal, conventional household washing machines use heated water, as this increases the solubility of stains. However, heating the water to the required temperature uses a considerable amount of energy; energy usage can be reduced by using detergent enzymes which perform well in cold water, allowing low-temperature washes and ...
These other brands came in the more familiar soap-powder and soap-flake forms. Tide, however, came shaped like a white powdered bead. The line was expanded to include an orange-tinted clear liquid form in 1984. Today, most formulations of liquid Tide, both concentrated and regular, are dark blue, with the exception of "Tide Free", which is clear.
The brand was first introduced in 1959 in France, by the Lever Brothers company, as a low-suds washing powder specially designed for automatic washing machines. [2] During 1960s it was also introduced in other European countries such as Spain, Portugal and Greece. Since 1970s it also contains enzymes in its formula, being a biological detergent.