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The American online video sharing and social media platform YouTube has had social impact in many fields, with some individual videos of the site having directly shaped world events. It is the world's largest video hosting website [2][3] and second most visited website according to both Alexa Internet [4] and Similarweb, [5] and used by 81% of ...
The influences of mass media (or 'media effects') are observed in various aspects of human life, from voting behaviors [2] to perceptions of violence, [3][4] from evaluations of scientists [5] to our understanding of others' opinions. [6] The overall influence of mass media has changed drastically over the years, and will continue to do so as ...
The use of social media for social activism have also provided a focus for digital sociology. For example, numerous sociological articles, [48] [49] and at least one book [50] have appeared on the use of such social media platforms as Twitter, YouTube and Facebook as a means of conveying messages about activist causes and organizing political ...
Social media. Social media app icons on a smartphone screen. Social media are interactive technologies that facilitate the creation, sharing and aggregation of content (such as ideas, interests, and other forms of expression) amongst virtual communities and networks. [1][2] Common features include: [2] Online platforms that enable users to ...
Sociology. Technology, society and life or technology and culture refers to the inter-dependency, co-dependence, co-influence, and co-production of technology and society upon one another. Evidence for this synergy has been found since humanity first started using simple tools. The inter-relationship has continued as modern technologies such as ...
All of these systems work to help us process social behaviors and thoughts drawn out on social media. [11] Social media causes people multitask and spend more time online. Social media requires a great deal of self-referential thought. People use social media as a platform to express their opinions and show off their past and present selves.
Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media studies may draw on traditions from both the social sciences and the humanities, but it mostly draws from its core disciplines of mass communication, communication, communication sciences, and ...
The First Monday paper "Influencers and targets on social media" explores the role of social networking and group dynamics on the development of influencer-audience relationships. It relies on Lewis's work to discuss how people develop group preferences, often through cultivation of a countercultural identity by the influencer. [8]