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Soko Glam founder Charlotte Cho discusses her viral 10-step Korean skincare routine and new updates, which makes it just four steps from multi-use products.
Korean beauty has been increasingly popular in the U.S. through the last decade — here's how experts recommend you get started with it. Korean beauty's 10-step process, simplified Skip to main ...
Korean beauty first emerged in the West in 2011 with the launch of the BB cream, marketed as a multi-tasking skincare product that serves as a foundation, moisturizer and sunscreen. [25] Korean skin care products are available and can be found in department stores, pharmacies, and special beauty retailers.
Charlotte Cho was born in California. [8] [9] In 2008 she travelled to South Korea to assist Samsung in their marketing and communications department [10] [11] During this time she met and married US Army Captain David K. Cho, and they both began curating Korean skincare and makeup products to the US market.
While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S., simplified beauty routines from Japan are now also gaining attention, promising clear skin ...
Koreans highly value even, radiant skin, [3] and Korean women tend to vary their beauty care regimen with the season. They use different kinds of moisturizers such as cream for tightening pores ( BB cream , blemish balm or beauty balm) and lotions for lightening the skin ( CC cream , colour correction or colour control).