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1959: Burger King establishes its franchising system. [4] 1967: Burger King ceases to be an independent entity when the Pillsbury Company purchases it for US$18 million ($128.3 million adjusted for inflation, 2014). [4] [93] 1977: Donald N. Smith is brought in from rival McDonald's to help restructure the company and its franchising system. [1] [4]
Burger King Corporation (BK, stylized in all caps) is an American multinational chain of hamburger fast food restaurants.Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain.
Every day, more than 11 million customers visit a Burger King Worldwide location. While most people are familiar with the story behind McDonald's and its founder Ray Kroc, as well as the story ...
Burger King was expanding, but as McDonald's went public in 1965, organic growth became difficult in keeping up. The pair sold the 274 store business to Pillsbury in 1967 in an attempt to grow under the brand. McLamore served as Burger King's CEO until 1972, when he stepped down as Pillsbury was taking the business in a different direction.
(He’s even written a comprehensive book on regional burgers across the states, Hamburger America: A State-by-State Guide to 200 Great Burger Joints, and covered them in a 2004 documentary also ...
Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper.
Back when the Burger King menu wasn't filled with Triple Whoppers and Ultimate Bacon Cheeseburgers, they sold a ham-and-cheese sandwich—and Burger King is putting that sandwich back on the menu ...
The new Burger King healthier Kids' Club meal includes Kraft macaroni and cheese, apples, and chocolate milk. As a response to recent obesity trends in the United States and other nations, Burger King modified its menu and food preparation practices.