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Black Opium is one of the most popular perfumes from Yves Saint Laurent. The top notes are a mix of fruits, flowers and spicies, the heart note has accords of coffee and jasmine, the former been the special note of the perfume and the base note is a combination of vanilla, patchouli and cedarwood. The perfume is a successor of Opium. [1]
Opium is an Oriental-spicy perfume for women, created for the French fashion house Yves Saint Laurent by perfumers Jean Amic and Jean-Louis Sieuzac. Introduced to the market in 1977, Opium quickly generated publicity with its controversial name and the ensuing press coverage helped to increase its sales.
The eponymous brand was established in 1962 by designer Yves Saint Laurent and his partner, Pierre Bergé. The brand's logos were designed in 1963 by A. M. Cassandre. [7] During the 1960s and 1970s, YSL popularized the beatnik look, safari jackets, tight pants, and thigh-high boots. In 1966, YSL debuted Le Smoking, a tuxedo suit
It owns the brands Yves Saint Laurent, Gucci, Balenciaga, Bottega Veneta, Creed, Maui Jim, and Alexander McQueen. The timber-trading company Pinault S.A. was founded in 1962, by François Pinault. After the company was quoted on Euronext Paris in 1988, it became the retail conglomerate Pinault-Printemps-Redoute (PPR) in 1994.
In 1977, Yves Saint Laurent Beaute launched Opium. In 1978, Ritz introduced a new women's fragrance, Enjoli, designed (as noted in its popular television commercials ) as "the eight hour perfume for the 24-hour woman"; the commercial's theme song was a remake of Peggy Lee 's 1963 hit song " I'm A Woman ".
His advertising campaigns for the YSL fragrances Opium (with a red-haired Sophie Dahl naked wearing only a necklace and stiletto heels in a sexually suggestive pose) [31] and YSL M7 (with martial arts champion Samuel de Cubber in complete full-frontal nudity) [32] were controversial and provocative. [33]