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Swatch is a Swiss watch company founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group.The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers focused on artisanal craftsmanship ...
The Swatch Group is the largest watch company in the world and employs about 31,000 people in 50 countries. [5] The group owns the Swatch product line and other luxury brands, including Blancpain , Breguet , Certina , ETA , Glashütte Original , Hamilton , Harry Winston , Longines , Mido , Omega , Rado , and Tissot .
The Hamilton Watch Company was housed on a 13-acre (53,000 m 2) complex in Lancaster. Hamilton took possession of Aurora Watch Company's machinery shortly after incorporation. [citation needed] The first watch made under the Hamilton name was an 18-size 17-jewel pocket watch in 1893.
With its added complexity and extra finishes like a clear exhibition caseback and painted internal parts, the price comes in a little higher than the MoonSwatch, at $400, a bump up from the ...
A collaboration between Swatch and Omega, the MoonSwatch collection combined Swatch’s affordability and Omega’s iconic Speedmaster design, creating a frenzy among collectors and casual watch enthusiasts alike. Long lines formed outside Swatch stores in major cities worldwide, [8] including New York, London, Paris, Tokyo, and Zurich. The ...