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2. Under Armour - Wikipedia

   en.wikipedia.org/wiki/Under_Armour

   Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected. [45] Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun. [46]

3. Moven - Wikipedia

   en.wikipedia.org/wiki/Moven

   Moven was co-founded in 2011 by Brett King, author of the Bank 2.0, Bank 3.0 and Bank 4.0 books and others. [2] [3]In August 2012, Moven announced that it had closed a $2.4 million seed investment round, [4] funded by Moven's founders, Anthemis Group, Raptor Ventures, Kevin Plank (CEO of Under Armour), and a syndicate of Singaporean investors. [5]

4. Kevin Plank - Wikipedia

   en.wikipedia.org/wiki/Kevin_Plank

   Kevin Audette Plank (born August 13, 1972 [1]) is an American billionaire businessman and philanthropist. Plank is the founder and executive chairman of Under Armour, a manufacturer of sportswear, footwear and accessories, based in Baltimore, Maryland.

5. Patrik Frisk - Wikipedia

   en.wikipedia.org/wiki/Patrik_Frisk

   Patrik Frisk (born 1962/1963) is a Swedish/American businessman in the apparel industry. [3] From 2020 to 2022, he was the president and CEO of Under Armour, when he succeeded the company's founder, Kevin Plank. [2]

6. Crossing the Chasm - Wikipedia

   en.wikipedia.org/wiki/Crossing_the_Chasm

   Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.

7. Founders at Work - Wikipedia

   en.wikipedia.org/wiki/Founders_at_Work

   Founders at Work: Stories of Startups' Early Days (2007) is a book written by Jessica Livingston composed of interviews she did with the founders of famous technology companies concerning what happened in their early years.

8. Friday Night Lights (film) - Wikipedia

   en.wikipedia.org/wiki/Friday_Night_Lights_(film)

   In a few scenes, players were shown wearing Under Armour apparel and facemask shields, although in 1988, Under Armour and visors hadn't been invented yet. (Under Armour founder Kevin Plank was in high school in 1988.) The book says they wore green visors, which are now outlawed for high school and college teams.

9. Disrupted: My Misadventure in the Start Up Bubble - Wikipedia

   en.wikipedia.org/wiki/Disrupted:_My_Misadventure...

   Disrupted: My Misadventure in the Start-Up Bubble is a book written by American author and journalist Daniel Lyons. The book describes the author's experiences working at the software company HubSpot and offers a sharp critique of the company's management and culture.