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The logo moose is prominently displayed on clothing as is the name "abercrombie" as well as the year of establishment, "1892" (Abercrombie & Fitch was itself established in 1892, but in reality, the children's line "abercrombie" was not started until 1998). Clothing is categorized within the "guys" and "girls" divisions.
Trubble embroidered. Ruehl No.925 was an upscale clothing brand owned by Abercrombie & Fitch, selling apparel, leather goods, and luxury goods.Themed after New York City's Greenwich Village, the store was meant to attract post-graduate individuals aged 22 to 35, competing primarily with J.Crew, Polo Ralph Lauren, and American Eagle Outfitters' equally short-lived spinoff Martin + Osa.
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Shares of Abercrombie & Fitch Co. tumbled Thursday after reporting weak sales as more teens shop elsewhere. The company is trying to stock trendier Abercrombie name to shrink from clothing
Abercrombie Kids Prep-school by Abercrombie & Fitch [89] Themed as "classic cool" for kids 7 through 14, [3] this is the children's version of Abercrombie & Fitch. Hollister Co. Southern California by Abercrombie & Fitch [89] Themed after "SoCal" for teenagers 14 through 18, [3] with significantly lower prices than its parent brand. Gilly Hicks
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Although Hollister Co. was founded in 2000, Abercrombie & Fitch has created a fictional history surrounding its founder. According to this history, John Hollister, Sr. emigrated from New York City to the Dutch East Indies, and established the company bearing his name upon returning to the United States and settling in California in 1922. [5]
Aéropostale mainly competes with other outfitters, Abercrombie & Fitch and its subsidiary retailer Hollister Co., and American Eagle Outfitters as well as a few smaller brands. Aéropostale's younger brand, P.S. from Aéropostale, competed with brands such as A&F's younger subsidiary Abercrombie Kids and, formerly, American Eagle's 77kids.