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  2. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]

  3. What Are the Biggest Risks Facing Yelp Investors? - AOL

    www.aol.com/news/2013-01-15-what-are-the-biggest...

    Either way, Yelp's reputation is at stake so it needs to make sure that the reviews are honest and that its tens of thousands of paying marketing customers don't get too powerful.

  4. Yelp - Wikipedia

    en.wikipedia.org/wiki/Yelp

    Yelp's website, Yelp.com, is a crowd-sourced local business review and social networking site. [8] The site has pages devoted to individual locations, such as restaurants or schools, where Yelp users can submit a review of their products or services [93] using a one to five stars rating scale. [16]

  5. Review site - Wikipedia

    en.wikipedia.org/wiki/Review_site

    A review site is a website on which reviews can be posted about people, businesses, products, or services. These sites may use Web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic of concern for the site.

  6. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Google Mobile-Friendly Website Checker: This test will analyze a URL and report if the page has a mobile-friendly design. [17] Search engine marketing is a way to create and edit a website so that search engines rank it higher than other pages. It should be also focused on keyword marketing or pay-per-click advertising (PPC). The technology ...

  7. Expert review (method) - Wikipedia

    en.wikipedia.org/wiki/Expert_review_(method)

    Expert review or expert evaluation is a method to evaluate survey questions from the perspective of one or more experts. An expert review has two primary goals: [ 1 ] Identify potential problems related to data quality and data collection so they can be mitigated.

  8. Danny Sullivan (technologist) - Wikipedia

    en.wikipedia.org/wiki/Danny_Sullivan_(technologist)

    Search Engine Land is a news website that covers search engine marketing and search engine optimization. One of the well-known blogs which shares information about keyword research , trends in search marketing ( SEM ), paid search advertising ( PPC ) and search engine optimization ( SEO ) as well as analysis, advice, tips, tactics and how-to ...

  9. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future. [2] Content marketing starts with identifying the customer's needs.