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  2. What a “Local” Business Is And How To Market ... - AOL

    www.aol.com/finance/local-business-market...

    The online tactics can help you get discovered by new customers; in-person marketing personalizes your business and helps customers put a face to the name. Start by adding your business to local ...

  3. Customer delight - Wikipedia

    en.wikipedia.org/wiki/Customer_delight

    Customer delight means surprising a customer by exceeding their expectations and thus creating a positive emotional reaction. This emotional reaction leads to word of mouth . Customer delight directly affects the sales and profitability of a company, as it helps to distinguish the company and its products and services from the competition .

  4. What these small business owners want customers to know about ...

    www.aol.com/finance/small-business-owners-want...

    There are multiple ways to support a small business. Many of them don’t even require spending money. Find what works for you, regardless of whether it involves using a credit card.

  5. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Customer engagement can come in the form of a view, an impression, a reach, a click, a comment, or a share, among many others. These are ways in which analytics and insights into customer engagement can now be measured on different levels, all of which are information that allows businesses to record and process results of customer engagement.

  6. Loyalty marketing - Wikipedia

    en.wikipedia.org/wiki/Loyalty_marketing

    Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

  7. Woman Tells Co-Worker Why Customers Don’t Like Her to Help ...

    www.aol.com/woman-tells-co-worker-why-100000344.html

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