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Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called end lines or straplines. [1]
Claude C. Hopkins was born in Hillsdale on April 24, 1866, received his education at Ludington and later attended a commercial school in Grand Rapids [1].. He worked for various advertising companies, including Bissell Carpet Sweeper Company, Swift & Company, and Dr. Shoop's patent medicine company.
Gimme Back that Filet-O-Fish (2009–2015, Filet-O-Fish advertising) You want it, need it, you gotta have a taste of McDonald's burgers (December 1, 2010 – 2013, Big Mac, Quarter Pounder, Angus Burger advertising) The simple joy of McDonald's (2010–2013) A whole new way to love McDonald's (2013–2015)
These quotes help us to gain an insight into how Cuban became the success that he is today - and how he stays on top of his competition. 16 of Mark Cuban's most motivational quotes for ...
Without doubt, motivational research became increasingly well known within the advertising and marketing professions from the late 1940s. The Journal of Marketing featured the method in the April issue of 1950; Newsweek also featured the subject in October, 1955 and Fortune magazine devoted its cover story in June 1956 to the field.
The man himself, who believed in never advertising to children and who was a staunch vegetarian, took issue with the spot and quickly called up Burger King's CEO, stating that young children would find it confusing and that it went against his principles and beliefs. He politely requested that the commercial be pulled from the airwaves and the ...
Albert Davis Lasker (May 1, 1880 – May 30, 1952) was an American businessman who played a major role in shaping modern advertising. [1] He was raised in Galveston, Texas, where his father was the president of several banks.
The "THINK" slogan was first used by Thomas J. Watson in December 1911, while managing the sales and advertising departments at the National Cash Register Company. [1] At an uninspiring sales meeting, Watson interrupted, saying "The trouble with every one of us is that we don't think enough.