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The ideal or preferred female body size and shape has varied over time and continues to vary among cultures; [46] [47] but a preference for a small waist has remained fairly constant throughout history. [48] A low waist–hip ratio has often been seen as a sign of good health and reproductive potential. [49]
Brassière band size is measured below the breasts, not at the bust. A woman with measurements of 36A–27–38 will have a different presentation than a woman with measurements of 34C–27–38. These women have ribcage circumferences differing by 2 inches, but when breast tissue is included the measurements are the same at 38 inches.
On this (latter) metric, the most attractive ratio of leg to body for men (as seen by American women) is 1:1, [12] matching the 'four heads:four heads' ratio above. A Japanese study using the former metric found the same result for male attractiveness but women with longer legs than body were judged to be more attractive. [13]
To help women meet the perceived ideal female body shape, corset and girdle manufacturers used a calculation called hip spring, the difference between waist and hip measurement (usually 10–12 inches (25–30 cm)). [12] The band measurement system was created by U.S. bra manufacturers just after World War II. [citation needed]
There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
The ideal body type of skinny has been common for a number of decades, but body positive activist Megan Crabbe discusses another impossible ideal. Woman discusses a frustrating body ideal -- and ...
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A study performed by Holliday used computer generated female body shapes to construct images which covary with real female body mass (indexed with BMI) and not with body shape (indexed with WHR), and vice versa. Twelve observers (6 male and 6 female) rated these images for attractiveness during an fMRI study.