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  2. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    X, formerly known as Twitter, was founded on July 15, 2006. [9] Advertising on Twitter is based solely on the interactions an individual makes on the app. Advertisements shown on an individual's Twitter feed are based on the information provided in that individual's profile.

  3. Twitter - Wikipedia

    en.wikipedia.org/wiki/Twitter

    Twitter, officially known as X since July 2023, is a social networking service. ... In April 2013, Twitter announced that its Twitter Ads self-service platform ...

  4. Twitter, Inc. - Wikipedia

    en.wikipedia.org/wiki/Twitter,_Inc.

    Twitter, Inc. was an American social media company based in San Francisco, California, ... which spent $750 million on ads in 2022. ...

  5. Site retargeting - Wikipedia

    en.wikipedia.org/wiki/Site_retargeting

    The ability to "retarget", or sell ads on different websites to visitors of certain webpages, lays at the heart of most social networks business models. LinkedIn , [ 3 ] Facebook , [ 4 ] Twitter , [ 5 ] Pinterest [ 6 ] & more all allow and have detailed guides on how to run retargeting ads on their platforms.

  6. Meta's Threads could lure ads from Twitter but it's early ...

    www.aol.com/news/metas-threads-could-lure-ads...

    Threads, Meta Platform's broadside to Twitter, is seen by some advertisers as less contentious and more predictable than Elon Musk's platform, and analysts say it could lure away marketing budgets ...

  7. AdChoices - Wikipedia

    en.wikipedia.org/wiki/AdChoices

    "Interest-based advertising" (also known as "online behavioural advertising" or "behavioral targeting") selectively displays ads based on browsing history, primarily using cookies, to users most likely to identify with and respond to the ad's specific content. The AdChoices icon is shown automatically by companies part of the self-regulatory ...

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