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The Audi emblem symbolises the amalgamation of Audi with DKW, Horch and Wanderer: the first ring from the left represents Audi, the second represents DKW, third is Horch, and the fourth and last ring Wanderer.
Audi DKW Horch Wanderer. Auto Union AG was an amalgamation of four German automobile manufacturers, founded in 1932 and established in 1936 in Chemnitz, Saxony.It is the immediate predecessor of Audi as it is known today.
In 1932, DKW merged with Audi, Horch and Wanderer to form Auto Union. [3] After World War II, DKW moved to West Germany. The original factory became MZ. [1] Auto Union came under Daimler-Benz ownership in 1957 and was purchased by the Volkswagen Group in 1964. The last German-built DKW car was the F102, which ceased production in 1966.
The new company’s four-ringed emblem, which Oertzen suggested, can still be seen in the modern Audi logo. Oertzen, who had been in charge of sales at Wanderer, became sales director and chairman of the board of directors of Auto Union. Oertzen wanted a showpiece project that would bring fame to his new firm.
The Wanderer W22 was an upper-middle-class six-cylinder sedan introduced by Auto Union under the Wanderer brand in 1933. It replaced the W20 8/40 PS, from which it inherited its OHV engine, developed by Ferdinand Porsche. Two years after introduction, in 1935, the car was renamed as the Wanderer W240, and in 1936 it was renamed again as the ...
Auto Union AG in turn was formed in 1932, following the merger of Horch, DKW, Wanderer and the original Audi Automobilwerke GmbH Zwickau, established by August Horch in 1910. In 2021, Audi reused the Horch name as a flagship trim level for the Audi A8 in China to compete with the Mercedes-Maybach S-Class. [1]
The Audi 920 was designed to be built and branded as a Horch, and the last minute decision to badge it instead as an Audi was led by marketing considerations. The 920 neatly slotted into the Auto Union range between the larger and more costly Horch models and the slightly smaller cheaper cars produced by Wanderer. [1]
Wanderer was a German manufacturer of bicycles, motorcycles, automobiles, vans and other machinery.Established as Winklhofer & Jaenicke in 1896 by Johann Baptist Winklhofer and Richard Adolf Jaenicke, the company used the Wanderer brand name from 1911, making civilian automobiles until 1941 and military vehicles until 1945.