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Self-presentation theory and personal branding go hand in hand, we see celebrities and athletes building a particular brand, or persona over with the use of Twitter, Facebook, Instagram and Snapchat. Building a personal brand is a big part of a celebrity's life, and it can help them spread awareness and also provide an outlet to connect with ...
Self-Presentation or Self-Promotion: explicit presentation of an individual's own characteristics, typically done in a favorable manner. [1] Rendering Favors: Performing helpful requests for another individual. [1] Modesty: Moderating the estimation of one's own abilities, sometimes seen as self-deprecation. [2]
Self-monitoring is defined as a personality trait that refers to an ability to regulate behavior to accommodate social situations. People concerned with their expressive self-presentation (see impression management) tend to closely monitor their audience in order to ensure appropriate or desired public appearances. [3]
Maintaining a version of self-presentation that is generally considered to be attractive can help to increase one's social capital, and this method is commonly implemented by individuals at networking events. These self-presentation methods can also be used on the corporate level as impression management. [1] [7]
Both motivational processes (i.e. self-enhancement, self-presentation) and cognitive processes (i.e. locus of control, self-esteem) influence the self-serving bias. [8] There are both cross-cultural (i.e. individualistic and collectivistic culture differences) and special clinical population (i.e. depression) considerations within the bias.
Self-enhancement can occur in private or in public. [12] Public self-enhancement is obvious positive self-presentation, [13] whereas private self enhancement is unnoticeable except to the individual. [14] The presence of other people i.e. in public self-enhancement, can either augment or inhibit self-enhancement.
The terms "self-image" and "self-esteem" are sometimes used as synonyms but some theorists draw precise distinctions between them. [98] According to Carl Rogers, the self-concept has three parts: self-image, ideal self, and self-worth. Self-image concerns the properties that a person ascribes to themself. The ideal-self is the ideal the person ...
According to Snyder (1974) self-monitoring is the personality difference in individual's degree of preference to both self-expression and self-presentation. [11] Self-monitoring is a form of impression management in which a person examines a situation and behaves accordingly. Although self-monitoring is measured on a continuous scale ...