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Great stories: past, present and future; taps into dreams, myths and icons; and inspiration; Sensuality: Sound, sight, smell, touch, and taste; Intimacy: Commitment, empathy, and passion; Roberts explains the relationship between lovemarks and other selling concepts through a simple schema based on respect and love.
Brand planned to star as himself in a film adaptation of the book, originally scheduled to be filmed by British director Michael Winterbottom at the end of 2008 or early in 2009. [2] The project has since been shelved by Brand, who did not want American audiences to learn of his "chequered past" without reading the book first.
No Logo: Taking Aim at the Brand Bullies is a book by the Canadian author Naomi Klein.First published by Knopf Canada and Picador in December 1999, [1] [2] shortly after the 1999 Seattle WTO protests had generated media attention around such issues, it became one of the most influential books about the alter-globalization movement and an international bestseller.
A Good African Story: How a Small Company Built a Global Coffee Brand is a 2013 book by the Ugandan businessman Andrew Rugasira. [1] [2] [3] It is a story of "Good African coffee" from inception to becoming the first African company to have its products listed in supermarkets in the United Kingdom.
Aspen beer, a fictional brand from the 1979 film Alien. A fictional brand is a nonexistent brand depicted in movies, television shows, books, comics, or music.The fictional brand may be designed to imitate, satirize, or differentiate itself from a real corporate brand. [1]
Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...