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The BIC Cristal (stylised as BiC Cristal and also known as the Bic Biro) is an inexpensive, disposable ballpoint pen mass-produced and sold by Société Bic of Clichy, Hauts-de-Seine, France. [1] It was introduced in 1950 and is the best-selling pen in the world, with the 100 billionth sold in September 2006.
In 1969, Bic launched its advertising campaign in the United States. A year later, the four-color Bic was launched. The four-color pen allowed one to change the ink color without changing the pen. [13] Bic's ability to mass produce the manufacturing of their pens resulted in low prices. [14] The Conté company was acquired by BIC in 1979. [15]
Pens with ball diameters as small as 0.18 mm have been made by Japanese companies, but are extremely rare. The inexpensive, disposable Bic Cristal (also simply "Bic pen" or "Biro") is reportedly the most widely sold pen in the world. [29] [36] It was the Bic company's first product and is still synonymous with the company name.
You sell pens in an age when people communicate by text and other digital means. Why the bullishness on writing tools? The debate around the importance of handwriting was put to rest a while back.
Marcel Bich bought the patent for the ballpoint pen [5] for US$2 million from Hungarian László Bíró who had been producing such pens since 1943 in Argentina. Using Swiss watchmaking tools, he devised a manufacturing process that produced stainless-steel balls for the tip of the pen, [4] and the Bic Cristal ballpoint pen became his first ...
Every day through Sept. 9, 2010, BIC is giving away 1,000 Easy Glide pens starting at 12 noon EST. Set your alarm to get this freebie! The giveaway is not for the cheapo BIC pens you can swipe ...
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