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Unlike traditional brands that are designed with target consumers in mind, fighter brands are created specifically to combat a competitor that is threatening to take market share away from a company's main brand. [1] A related concept is the flanker brand, a term often found in the mobile phone industry and elsewhere.
MMA clothing refers to the sportswear worn in mixed martial arts (MMA) competition and training, and branded fashion clothing related to the mixed martial arts scene. As MMA becomes a mature sport, brands dedicated to it have worked toward specializing clothing that improve an MMA athlete's training and competition.
Mixed martial arts (MMA) [a] is a full-contact fighting sport based on striking and grappling, incorporating techniques from various combat sports from around the world. [10]In the early 20th century, various inter-stylistic contests took place throughout Japan and the countries of East Asia.
As the sport grew, it became apparent that the gi and traditional gear were hindering the performance of many athletes. Bad Boy recognized this and created the first shorts designed for the needs of Vale Tudo fighters. The Vale Tudo (VT) shorts were based on the Sungão, which is the Brazilian word for the swim briefs favored on Brazil's beaches.
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Used as a shorthand to refer to any brand of lip balm. [74] Christmas Seals: Christmas seal: American Lung Association [75] A Charity label or fundraising seal issued at Christmas time to fight tuberculosis or other lung disease. Trademark was taken in 1987 by ALA, who has issued National Christmas Seals in the US continuously since 1907, to ...