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West Elm store in Burlington, Massachusetts, U.S.. West Elm (stylized as west elm) is a retail store that features contemporary furniture designs and other housewares. It is a wholly owned subsidiary of Williams-Sonoma, Inc. [1] There are currently stores in the United States, Canada, Mexico, Australia, United Kingdom, Saudi Arabia, United Arab Emirates and the India.
The West Elm brand is active with the Clinton Global Initiative and in 2013 agreed to invest $35 million on hand made goods from U.S. and abroad to sell in its stores over the course of two years. The collaborations were aimed to positively impact over 4,000 artisan workers. [ 27 ]
He re-focused West Elm from machine-made goods to handmade textiles and merchandise, often made by local craftspeople around the world. [ 5 ] [ 6 ] During the period up to January 31, 2016 (which roughly corresponds with his time as its president), the West Elm brand reported double-digit revenue growth in 24 consecutive quarters.
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B2B e-commerce, short for business-to-business electronic commerce, is the sale of goods or services between businesses via an online sales portal. In general, it is used to improve the efficiency and effectiveness of a company's sales efforts.
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