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It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green Crocodile logo. [6] René Lacoste, the company's founder, was first given the nickname "the Crocodile" by the American press after he bet his team captain a crocodile-skin suitcase that he would win his match.
The marketing license was ended in the mid-1990s after his company became too financially burdened. In 1993, he sold his 50% share of Lacoste to Sportloisirs S.A. (which originally marketed the shirt in France). When the company folded shortly thereafter, Izod was sold to shirtmaker Van Heusen.
Alligator is now owned by Baker Street Brands, and produces rainwear, clothing and luggage, described as one of their "heritage brands". [1] In 2011, Baker Street Clothing won a four-year legal case against Lacoste, who argued that people would confuse the trademark Alligator with their crocodile logo.
The company's buildings in St. Louis, Missouri are listed on the National Register of Historic Places. [1] The company's buildings were listed on the National Register in 2013. The Alligator Oil Cloth building at 4153-71 Bingham Avenue in St. Louis is listed on the National Register of Historic Places listings in St. Louis south and west of ...
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This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain. Although it is free of copyright restrictions, this image may still be subject to other restrictions.
Le Tigre is an American brand of apparel designed to rival Lacoste in styling. First offered in 1977, Le Tigre polos sported a leaping tiger in lieu of Lacoste's signature crocodile and Retro Fox's leaping fox.