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Thus, conformity is sometimes a product of group communication. [2] This tendency to conform occurs in small groups and/or in society as a whole and may result from subtle unconscious influences (predisposed state of mind), or from direct and overt social pressure. Conformity can occur in the presence of others, or when an individual is alone.
Similar to fashion conformity, the male and the female views of the ideal body image are often affected by normative social influence. [2] Social media and marketing helps to portray what is commonly considered the current view of physical attractiveness by the masses.
In sociology, norms are seen as rules that bind an individual's actions to a specific sanction in one of two forms: a punishment or a reward. [53] Through regulation of behavior, social norms create unique patterns that allow for distinguishing characteristics to be made between social systems. [ 53 ]
There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. [1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).
Nevertheless, outside research psychology and sociology, wider culture has come to detect groupthink in observable situations, for example: " [...] critics of Twitter point to the predominance of the hive mind in such social media, the kind of groupthink that submerges independent thinking in favor of conformity to the group, the collective" [17]
In sociology, a peer group is both a social group and a primary group of people who have similar interests , age, background, or social status. Members of peer groups are likely to influence each others' beliefs and behaviour. [1] During adolescence, peer groups tend to face dramatic changes.
The Asch conformity experiments are often interpreted as evidence for the power of conformity and normative social influence, [18] [19] [20] where normative influence is the willingness to conform publicly to attain social reward and avoid social punishment. [21]
Sociology is the scientific study of human ... aggression, social perception, group behaviour, social change, non-verbal behaviour, socialization, conformity, ...