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There are few features for quantitative or statistical analysis of text data, however project files can be exported for analysis in statistical software such as SPSS or R. Quirkos is extensively used in many different fields which utilise qualitative research , including sociology , [ 7 ] health, [ 8 ] [ 9 ] media studies , [ 10 ] school of ...
Computer-assisted (or aided) qualitative data analysis software (CAQDAS) offers tools that assist with qualitative research such as transcription analysis, coding and text interpretation, recursive abstraction, content analysis, discourse analysis, [1] grounded theory methodology, etc.
Cassandre is a free open source software for computer assisted qualitative data analysis and interpretation in humanities and social sciences. [1] Although it refers, like other CAQDAS-software, to Grounded Theory Method, it also allows to conduct discourse analysis or quantitative content analysis. [2]
Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
Coding reliability [4] [2] approaches have the longest history and are often little different from qualitative content analysis. As the name suggests they prioritise the measurement of coding reliability through the use of structured and fixed code books, the use of multiple coders who work independently to apply the code book to the data, the measurement of inter-rater reliability or inter ...
A tendency to use relatively unstructured data (…); An approach to theory that involves generating theories that are localised and context specific, rather than testing large-scale theories that seek to explain psychological process in all people (…); A tendency to use data-analysis practices that seek out themes in the data (…);
Interviews are the most used form of data collection in qualitative research. [3] Interviews are used in marketing research as a tool that a firm may utilize to gain an understanding of how consumers think, or as a tool in the form of cognitive interviewing (or cognitive pretesting) for improving questionnaire design.
While methods in quantitative content analysis in this way transform observations of found categories into quantitative statistical data, the qualitative content analysis focuses more on the intentionality and its implications. There are strong parallels between qualitative content analysis and thematic analysis. [6]