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Examples include the Cambodian genocide, the Final Solution in Nazi Germany, the Rwandan genocide, the Armenian genocide, and the genocide of the Hellenes. This scale should not be confused with the Religious Orientation Scale of Allport and Ross (1967), which is a measure of the maturity of an individual's religious conviction.
Ambivalent prejudice is a social psychological theory that states that, when people become aware that they have conflicting beliefs about an outgroup (a group of people that do not belong to an individual's own group), they experience an unpleasant mental feeling generally referred to as cognitive dissonance.
American psychologist Gordon Allport coined this term in his 1954 book, The Nature of Prejudice. [2] Antilocution is the first point on Allport's Scale, which can be used to measure the degree of bias or prejudice in a society. Allport's stages of prejudice are antilocution, avoidance, discrimination, physical attack, and extermination.
The reduction of prejudice through intergroup contact can be described as the reconceptualization of group categories. Allport (1954) claimed that prejudice is a direct result of generalizations and oversimplifications made about an entire group of people based on incomplete or mistaken information.
Contact approaches to prejudice reduction are based on prominent social psychologist, Gordon Allport's, contact hypothesis. [3] According to this hypothesis, prejudice is best reduced under optimal conditions of contact between those who hold prejudiced beliefs and those who are the targets of prejudiced beliefs.
It is argued that since prejudice is defined as a negative affect towards members of a group, there are many groups against whom prejudice is acceptable (such as rapists, men who abandon their families, pedophiles, neo-Nazis, drink-drivers, queue jumpers, murderers etc.), yet such prejudices are not studied.
A key difference between racism and colorism is that while racism deals with the subjugation of one group by another or the belief in racial supremacy, colorism deals with in-group discrimination in addition to between-group discrimination.
Benevolent prejudice is a superficially positive type of prejudice expressed in terms of apparently positive beliefs and emotional responses. Though this type of prejudice is associated with supposedly good things in certain groups, it still results in keeping the group members in inferior positions in society. [1]