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Pharmaceutical Representative is a trade journal featuring common sales tactics such as how to close a tough sale by flattering a stubborn doctor. [9] Along with flattery, the attractiveness of sales reps has been noted, with a trend of former cheerleaders entering the field.
The pharmaceutical industry is a medical industry that discovers, develops, produces, and markets pharmaceutical goods such as medications and medical devices. Medications are then administered to (or self-administered by) patients for curing or preventing disease or to alleviate symptoms of illness or injury.
The United States has 81,000 pharmaceutical representatives or 1 for every 7.9 physicians. [2] The number and persistence of pharmaceutical representatives has placed a burden on the time of physicians. [9] "As the number of reps went up, the amount of time an average rep spent with doctors went down—so far down, that tactical scaling has ...
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Sales representatives were trained to promote Evista for breast cancer and cardiovascular disease, to prompt or bait questions by doctors, and to send them unsolicited letters promoting Evista for unapproved use. The company distributed a videotape in which a sales representative declared that "Evista truly is the best drug for the prevention ...
They also provide pharmaceuticals and pharmacy services to long-term care, workers' compensation and specialty drug patients. AmerisourceBergen handles about 20% of all of the pharmaceuticals sold and distributed throughout the United States and ranked 10th on the Fortune 500 list for 2020 with over $179 billion in annual revenue.