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  2. America’s Most Admired Lawbreaker: Chapter 10 - The ...

    highline.huffingtonpost.com/miracleindustry/...

    Under the law, any health care company convicted of, or pleading to, a felony is automatically disqualified from selling any of its products to Medicare. That could effectively put the company out of business, because Medicare is the country’s dominant health care buyer. Misdemeanors do not carry that penalty.

  3. IMS Health - Wikipedia

    en.wikipedia.org/wiki/IMS_Health

    In 2003, acquired Marketing Initiatives, a specialist in healthcare facility profile data, and Data Niche Associates, a provider of rebate validation services for Medicaid and managed care. In 2003, IMS Health sold its entire 56% stake in Cognizant and both companies are separated into two independent entities as IMS Health and Cognizant

  4. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  5. SMART criteria - Wikipedia

    en.wikipedia.org/wiki/SMART_criteria

    S.M.A.R.T. (or SMART) is an acronym used as a mnemonic device to establish criteria for effective goal-setting and objective development. This framework is commonly applied in various fields, including project management, employee performance management, and personal development.

  6. Curriculum vitae - Wikipedia

    en.wikipedia.org/wiki/Curriculum_vitae

    Example of the type of extensive CV used in academia, in this case 69 pages long. In English, a curriculum vitae (English: / ... ˈ v iː t aɪ,-ˈ w iː t aɪ,-ˈ v aɪ t iː /, [a] [1] [2] [3] Latin for 'course of life', often shortened to CV) is a short written summary of a person's career, qualifications, and education.

  7. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    The value proposition is the promise that the business will give the consumer to assure best possible value. The value proposition is a creative statement that depicts the unique selling point. Without this statement you lose an opportunity to tell consumers why they should pick you over competitors.