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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that may cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
Color symbolism in art, literature, and anthropology is the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [ 1 ] and even within the same culture in different time periods. [ 2 ]
Unique hue is a term used in perceptual psychology of color vision and generally applied to the purest hues of blue, green, yellow and red. The proponents of the opponent process theory believe that these hues cannot be described as a mixture of other hues, and are therefore pure, whereas all other hues are composite. [1]
Max Lüscher (9 September 1923 – 2 February 2017 [1]) was a Swiss psychotherapist known for inventing the Lüscher color test, a tool for measuring an individual's psychophysical state based on their color preferences. Besides research, teaching and practicing psychotherapy in Basel, Lüscher worked for international companies, amongst other ...
Collar color is a set of terms denoting groups of working individuals based on the colors of their collars worn at work. These can commonly reflect one's occupation within a broad class, or sometimes gender; [ 1 ] at least in the late 20th and 21st century, these are generally metaphorical and not a description of typical present apparel.
From a color psychology perspective, red demands visual attention and communicates dynamic, strong, and confident feelings, according to Sawaya. Just think about Coca-Cola’s iconic ad campaign ...
The philosophy of color is a subset of the ... The questions comprising this field of research are, for example, what kind of properties colors are (i.e. are they ...
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