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Launched in 1997 as The Candystand, [1] by LifeSavers Company, a division of Nabisco, Inc., [2] it was the first major advergame portal available on the World Wide Web. The site was created for LifeSavers by Skyworks Technologies, an online video game company founded in 1996 by Activision veterans Garry Kitchen and David Crane .
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In December 2010, PCH acquired Funtank and its online gaming site Candystand.com. [43] In 2011, PCH promoted a "$5,000 every week for life" sweepstakes in TV ads and the front page of AOL.com. [12] [27] The following year the company acquired a mobile marketing company, Liquid Wireless. [44]
Life Savers (stylized as LifeSavers) is an American brand of ring-shaped hard and soft candy. Its range of mints and fruit-flavored candies is known for its distinctive packaging, coming in paper-wrapped aluminum foil rolls.
In 2005, Wrigley purchased Life Savers and Altoids from Kraft Foods for US$1.5 billion. [9] On January 23, 2007, Wrigley signed a purchase agreement to acquire an 80% initial interest in Russian chocolatier A. Korkunov for $300 million with the remaining 20% to be acquired over time.
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Overall retail sales of Gummy products was estimated to be between $150 million and $175 million in the year of acquisition, with Nabisco's Gummi Savers accounting for $40 million of that total (at retail). [38] Trolli, Farley Candy and Ferrara Pan were the other large producers at the time for the U.S. market.
World Gone Sour is a 2011 video game based on Sour Patch Kids. It was developed by Playbrains and published by Capcom.It was released on December 20, 2011, for PC, April 10, 2012, for PlayStation Network, and April 11, 2012, for Xbox Live Arcade (XBLA).