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2. Marketing co-operation - Wikipedia

   en.wikipedia.org/wiki/Marketing_co-operation

   A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross ...

3. The Co-operative brand - Wikipedia

   en.wikipedia.org/wiki/The_Co-operative_brand

   The movement's cloverleaf logo created the impression that it was a single organisation rather than independent organisations sharing common principles.The brand was strengthened by the creation of the Co-operative Retail Trading Group (CRTG) in 1993, providing Co-op branded products and other food supplies to its members: by 2002, the CRTG provided 100% of food supplies sold by UK consumer co ...

4. Retail marketing - Wikipedia

   en.wikipedia.org/wiki/Retail_marketing

   Some retail advertising and promotion is partially or wholly funded by brands and this is known as co-operative (or co-op) advertising. [35] Retailers make extensive use of advertising via newspapers, television and radio to encourage store preference.

5. Advertising Checking Bureau - Wikipedia

   en.wikipedia.org/wiki/Advertising_Checking_Bureau

   The Advertising Checking Bureau, Inc. (ACB) is a company that develops, manages and administers local channel marketing programs for manufacturers and their retailers. ACB developed the first services specializing in auditing co-operative (Co-op) advertising invoices to determine the actual rates paid by retailers in daily newspapers in the early 1950s.

6. KFC advertising - Wikipedia

   en.wikipedia.org/wiki/KFC_advertising

   In order to fund nationwide advertising campaigns, the Kentucky Fried Chicken Advertising Co-op was established, giving franchisees 10 votes and the company three when deciding on budgets and campaigns. In 1968, the budget was increased to US$9 million (around US$60 million in 2013). [44]

7. Co-branding - Wikipedia

   en.wikipedia.org/wiki/Co-branding

   Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.