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Goldie Blox toy press image. GoldieBlox is an American toy company that markets interactive toys designed for girls. GoldieBlox, which pairs a construction kit with a storybook, [1] launched in 2012 as a prototype on Kickstarter. Its Kickstarter campaign led to more than $1 million in pre-orders placed in the first month.
Articles related to girls' toys and games, toys and games specifically targeted at girls by the toy industry. They may be traditionally associated either exclusively or primarily with girls by adults and used by girls as an expression of identity.
The kit was created by Alfred Carlton Gilbert, who was an American athlete, magician, toy-maker, business man, and inventor of the well-known Erector Set.Gilbert believed that toys were the foundation in building a "solid American character", and many of his toys had some type of educational significance to them.
Toy recipients ages 18 and up — also known as “kidults” — represented about 17% of total toy sales in the United States for the 12 months ending in June 2023, according to data consumer ...
An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers.
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