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Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s "iPod People", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 to ...
The marketing of Apple Inc. encompasses the company's advertising, ... Think different; Switch (ad campaign) ... Janoff presented Jobs with several different ...
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Rob Siltanen's "To the Crazy Ones" manifesto launched "Think Different", a campaign for Apple.The campaign won the 2000 Grand Effie Award for the "most effective advertising in America" [13] and won the Emmy Award for Best Commercial in 1998.
Absolut on Monday told CNN in a statement: “We are not doing a campaign similar to the one in 2020, which was made under a different campaign platform … than the one we are currently running ...
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