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  2. Object Management Group - Wikipedia

    en.wikipedia.org/wiki/Object_Management_Group

    In 2011 OMG formed the Cloud Standards Customer Council. [2] Founding sponsors included CA, IBM, Kaavo, Rackspace and Software AG.The CSCC is an OMG end user advocacy group dedicated to accelerating cloud's successful adoption, and drilling down into the standards, security and interoperability issues surrounding the transition to the cloud.

  3. Cost per impression - Wikipedia

    en.wikipedia.org/wiki/Cost_per_impression

    Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.

  4. Cost per mille - Wikipedia

    en.wikipedia.org/wiki/Cost_per_mille

    The purpose of the CPM metric is to compare the costs of advertising campaigns within and across different media. A typical advertising campaign might try to reach potential consumers in multiple locations and through various media. The cost per thousand impressions (CPM) metric enables marketers to make cost comparisons between these media ...

  5. Cost per action - Wikipedia

    en.wikipedia.org/wiki/Cost_per_action

    CPL campaigns are usually high volume and light-weight. In Cost per lead campaigns, consumers submit only basic contact information. The transaction can be as simple as an email address. On the other hand, CPA campaigns are usually low volume and complex. Typically, a consumer has to submit a credit card and other detailed information.

  6. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

  7. Campaign management tool - Wikipedia

    en.wikipedia.org/wiki/Campaign_management_tool

    A campaign management tool is software that facilitates the launching and coordination of political campaigns across multiple social media platforms. In the past, political campaigns were conducted using traditional methods of personal contact, such as television and radio media purchasing, print advertising and direct mail.

  8. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

  9. Meta-Object Facility - Wikipedia

    en.wikipedia.org/wiki/Meta-Object_Facility

    Illustration of the Meta-Object Facility. The Meta-Object Facility (MOF) is an Object Management Group (OMG) standard for model-driven engineering.Its purpose is to provide a type system for entities in the CORBA architecture and a set of interfaces through which those types can be created and manipulated.

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