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Rea Ann Silva (born 1961) is the creator of the Beauty blender makeup application sponge and the founder and CEO of the Beauty blender company. Silva created the sponge while working as a make-up artist for the Girlfriends television series. In 2019, her company's sales were expected to reach $215 million. [1] [2] [3] [4]
In marketing, product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image ...
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The brand was one of the originals on a quest to make beauty and makeup more diverse. As Black Opal has evolved over the years, the brand offers more shades and products that work for various skin ...
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The company's name is inspired by one of Grande's songs, "R.E.M.", which was released in 2018. [ 7 ] After their launch, many of their cosmetic products were distributed throughout Ulta Beauty stores, as of March 2022.
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