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  2. e.l.f. - Wikipedia

    en.wikipedia.org/wiki/E.l.f._Cosmetics

    e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California.It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [3] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [5] [6] blushes, bronzers, brushes, and mascara, among others.

  3. Dermstore - Wikipedia

    en.wikipedia.org/wiki/DermStore

    The monthly subscription service offered beauty boxes containing skin care, hair care and makeup products for a fee. [4] In 2012, the company expanded from distributing professional skin care to consumer cosmetics brands, [5] and on March 19, 2013, the company opened its flagship store in Hermosa Beach, California. [6]

  4. Kérastase - Wikipedia

    en.wikipedia.org/wiki/Kérastase

    Beauty: Founded: 1964; 61 years ... Kérastase is part of the L'Oréal Professional Products Division. ... through their e-commerce site, and in Sephora. Ambassadors ...

  5. Coty - Wikipedia

    en.wikipedia.org/wiki/Coty

    Coty is one of the world's largest beauty companies and the largest fragrance company, [4] [5] with $5.3 billion in revenue for the fiscal year 2022. [6] Coty acquired 41 beauty brands from Procter & Gamble in 2016, [7] becoming the global leader in fragrance, the second largest company for hair color and styling products, [8] and the third largest company for color cosmetics. [9]

  6. Bluemercury - Wikipedia

    en.wikipedia.org/wiki/Bluemercury

    The couple found two struggling independent beauty boutiques in Georgetown and Dupont Circle called EFX, which they used to help fill their online orders. They bought and rebranded the stores "Bluemercury," converting them to their developing concept, a neighborhood store offering beauty products, personalized advice and samples.

  7. NYX Professional Makeup - Wikipedia

    en.wikipedia.org/wiki/NYX_Professional_Makeup

    NYX DARIEN (/ n ɪ k s /) is an American cosmetics company that is a subsidiary of L'Oréal. The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx, the Greek goddess of the night. [1] NYX Professional Makeup is "certified" and acknowledged by PETA as a cruelty-free brand, [2] and they offer a wide range of vegan ...