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KFC has been an extensive advertiser since the establishment of the first franchise in 1952. Founder Harland Sanders initially developed his "Colonel" persona as a low-cost marketing tool. The Colonel's image is still used extensively in the chain's advertising. The chain is well known for the "finger lickin' good" slogan, which originated in 1956.
By 1993, KFC in the Asia Pacific region accounted for 22 percent of all KFC sales. [80] John Cranor announced, "We're looking at almost unlimited opportunity for growth in Asia". [ 99 ] By 1993, KFC was the leading Western fast food chain in South Korea, China, Thailand, Malaysia and Indonesia, and was second to McDonald's in most other Asian ...
KFC Corporation, [4] doing business as KFC (also commonly referred to by its historical name Kentucky Fried Chicken), is an American fast food restaurant chain that specializes in fried chicken. Headquartered in Louisville, Kentucky , it is the world's second-largest restaurant chain (as measured by sales) after McDonald's , with over 30,000 ...
KFC has had an ad campaign banned by the ASA [Photo: Getty] A KFC ad campaign, which used the phrase “what the cluck?” to promote a £1.99 lunch deal, has been banned following complaints from ...
There’s a new colonel in town! Reba McEntire has been named the first woman to play KFC’s iconic ambassador (and founder) Colonel Harland Sanders.
KFC is a leader in the fast food world for their fried chicken. So here's a look at the man behind the bucket -- Colonel Sanders. The real Colonel -- Harland David Sanders -- was born on a farm on ...
In August 2015, KFC launched a new campaign, this time with comedian Norm Macdonald portraying Sanders; the first ad of the campaign makes direct reference to the Hammond campaign, with a brief piece of footage of Hammond followed by Macdonald's Colonel declaring his predecessor an impostor. [61]
The other method was to require their franchisees to buy all their equipment and packaging from the franchisor. In the latter scheme Chicken Delight franchisees paid a little extra for each paper cup, each paper plate, the chicken-coating mix, etc., providing the franchisor with income for corporate operations, advertising, and profit.