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On August 26, 1998, the Attorneys General of Arizona, California, New Jersey, and Texas announced a multi-state settlement with Morinda, Inc. following charges that the company had made "unsubstantiated claims in consumer testimonials and other promotional material indicating that its Tahitian Noni juice could treat, cure or prevent numerous diseases such as diabetes, clinical depression ...
Morinda is a multi-level marketing company based in American Fork, Utah that sells Tahitian Noni juice and other products made from the noni plant. The company was founded in 1996 and has manufacturing facilities in Tahiti, Japan, China, Germany, and Utah. [1]
There are over 100 names for this fruit across different regions, including great morinda, Indian mulberry, noni, beach mulberry, vomit fruit, awl tree, and rotten cheese fruit. [ 5 ] The pungent odour of the fresh fruit has made it a famine food in most regions, but it remains a staple food among some cultures and is used in traditional medicine.
Paul Pétard (1912–1980) was a French botanist who specialized in the study of native plants of French Polynesia. [1] His 1986 book Quelques plantes utiles de Polynésie française et Raau Tahiti [2] is still widely used as a reference, and contains much information about traditional applications of Tahitian Noni juice.
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Tahitian Noni International (TNI), a rival MLM beverage company, sued Xango, LLC, and several of its top executives in February 2003 in the 4th District Court in Provo, Utah, alleging that Xango executives stole TNI's concept for a mangosteen-based supplement while they were employed by TNI's parent-company. After a countersuit against TNI was ...