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A vanity number is a local or free-to-call telephone number for which a subscriber requests an easily remembered sequence of numbers for marketing purposes. While many of these are phonewords (such as 1-800-Flowers , 313-DETROIT, 1-800-Taxicab or 1-800-Battery), occasionally all-numeric vanity phone numbers are used.
A toll-free vanity number, custom toll-free number, or mnemonic is easy to remember; it spells and means something or it contains an easily recognized numeric pattern. An easily remembered number is valued as a branding and direct response tool in business advertising.
All seven digits were available to construct vanity numbers or phonewords. As toll-free telephone numbers, vanity 800 numbers support flexible call tracking which allows businesses to determine where their incoming call traffic is coming from, build a database of leads, access demographic information on callers, allocate personnel based on ...
Toll-free telephone numbers in the North American Numbering Plan have the area code prefix 800, 833, 844, 855, 866, 877, or 888.Additionally, area codes 822, 880 through 887, and 889 are reserved for toll-free use in the future.
The industry established a body, Industry Number Management Services (INMS) Ltd, to allocate individual numbers and administer the centralised reference database of all allocated local rate and freephone numbers. [1] Vanity numbers, such as phonewords or short 13- series shared-cost service numbers, are made available by auction.
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