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Cedel: Australian brand owned by Heritage Brands [9] launched their spearmint soft poilish toothpaste in 1970, but discontinued their oral care products range in 2024. [10] Cleure: independently owned flavor-free, mint-free, fluoride-free, SLS-free toothpaste made in the USA.
Pepsodent is an American brand of toothpaste with the minty flavor that is derived from sassafras. The brand was purchased by Unilever in 1942 and is still owned by the company outside of the United States and Canada. In 2003, Unilever sold the rights to the brand in the North American market to Church & Dwight. [1]
Toothpaste comes in a variety of colors and flavors, intended to encourage use of the product. The three most common flavorants are peppermint, spearmint, and wintergreen. Toothpaste flavored with peppermint-anise oil is popular in the Mediterranean region. These flavors are provided by the respective oils, e.g. peppermint oil. [18]
For many people, menthol produces a cooling sensation when inhaled, eaten, or applied to the skin, and mint plants have been used for centuries for topical pain relief and as a food flavoring. Menthol has local anesthetic and counterirritant qualities, and it is widely used to relieve minor throat irritation .
Dr. Sheffield's tooth powder, a predecessor to toothpaste. Sheffield was a respected dentist and dental surgeon of his time. In the mid-1870s, he thought of a new tooth cleaning product in a cream form as a replacement for the tooth powders common at the time. [2]
Red tooth powder from India. Tooth powder was historically used among the Romans to clean and whiten teeth, to fix them when loose, to strengthen the gums, and to assuage toothache. [2] [3] [4] They made tooth powder from a variety of substances, such as the bones, hoofs, and horns of certain animals; [2] crabs; oyster [5] and murex shells; and ...