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Behavior change is influenced by motivation from others (external influence) as well as from within oneself (internal influence). Internal influence plays a significant role in creating more enjoyment of a behavior change, instilling a sense of ownership of the new behavior, which in turn instills a sense of ownership of the changed behavior. [6]
As an academic discipline, it explores the manner in which groups communicate based on societal, cultural, gender, occupational or other factors. A speech code can also be defined as "a historically enacted socially constructed system of terms, meanings, premises, and rules, pertaining to communicative conduct."
Behavior change communication, or BCC, is an approach to behavior change focused on communication. It is also known as social and behavior change communication, or SBCC. The assumptions is that through communication of some kind, individuals and communities can somehow be persuaded to behave in ways that will make their lives safer and healthier.
[33] A similarity that the two communication styles share is its influence on social characteristics such as age, gender, social class, and ethnicity. For example, for someone who is older and more experienced within a society, the need for social cues may be higher or lower depending on the communication style.
Nonverbal influence also speaks to social influence. Normal social influence research focuses on words or linguistic choices and scripts in order to effect a certain level of influence on a communication receiver or individual when in engaging in the act of inspiring change in a behavior or preconceived attitude.
A major aspect of social behavior is communication, which is the basis for survival and reproduction. [5] Social behavior is said to be determined by two different processes, that can either work together or oppose one another.
A behavior change method, or behavior change technique, is a theory-based method for changing one or several determinants of behavior such as a person's attitude or self-efficacy. Such behavior change methods are used in behavior change interventions .
The term Social Information Processing Theory was originally titled by Salancik and Pfeffer in 1978. [4] They stated that individual perceptions, attitudes, and behaviors are shaped by information cues, such as values, work requirements, and expectations from the social environment, beyond the influence of individual dispositions and traits. [5]