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  2. Core business - Wikipedia

    en.wikipedia.org/wiki/Core_business

    The core business of an organization is an idealized construct intended to express that organization's "main" or "essential" activity.. Core business process means that a business's success depends not only on how well each department performs its work, but also on how well the company manages to coordinate departmental activities to conduct the core business process, which is;

  3. Business process - Wikipedia

    en.wikipedia.org/wiki/Business_process

    A business process, business method, or business function is a collection of related, structured activities or tasks performed by people or equipment in which a specific sequence produces a service or product (that serves a particular business goal) for a particular customer or customers. Business processes occur at all organizational levels ...

  4. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...

  5. Business process management - Wikipedia

    en.wikipedia.org/wiki/Business_process_management

    The Workflow Management Coalition, [6] BPM.com [7] and several other sources [8] use the following definition: Business process management (BPM) is a discipline involving any combination of modeling, automation, execution, control, measurement and optimization of business activity flows, in support of enterprise goals, spanning systems, employees, customers and partners within and beyond the ...

  6. Outline of marketing - Wikipedia

    en.wikipedia.org/wiki/Outline_of_marketing

    Marketing planning or the process of developing a marketing program requires a detailed understanding of the marketing framework including Consumer behavior; Market segmentation and Marketing research. In the process of understanding the consumer market to be served, marketers may need to consider such issues as:

  7. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Consumer-to-business marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations. It is diametrically opposed to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers.

  8. Business reference model - Wikipedia

    en.wikipedia.org/wiki/Business_reference_model

    A business reference model is a means to describe the business operations of an organization, independent of the organizational structure that perform them. Other types of business reference model can also depict the relationship between the business processes, business functions, and the business area’s business reference model. These ...

  9. Business process re-engineering - Wikipedia

    en.wikipedia.org/wiki/Business_process_re...

    Business Process Re-engineering (BPR/BPRE) in a succinct way. Business process re-engineering (BPR) is a business management strategy originally pioneered in the early 1990s, focusing on the analysis and design of workflows and business processes within an organization.