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Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England. Founded in Sydney , Australia in 1914 by Alexander MacRae , a Scottish emigrant, the company is now a subsidiary of the British Pentland Group .
High-technology swimwear is designed to reduce drag and improve swimming performance. [6] Speedo claims that their LZR Racer reduced drag or water resistance by 38% compared to a traditional Lycra practice swim suit. [1] This high-technology swimwear is designed to minimize drag while maximizing support to muscles. [1]
Both are wearing LZR Racer swimsuits. The LZR Pro and LZR Elite lines were launched on February 13, 2008. [9] It was Speedo's campaign focus for the 2008 Summer Olympics, spearheaded by Michael Phelps of the United States. They created a holographic (visually generated) video of Michael Phelps wearing the suit which was displayed in London ...
After decades of banishment from mainstream wardrobes, one of fashion’s most divisive garments – the men’s swimming brief – is making a tentative return.
Most competitive swimwear brands such as the Speedo LZR Racer line, Tyr Sport, Inc. and Arena Powerskin line produce suits of this type. As with most technologically advanced fabric swimwear, kneeskin suits are only commonly used at highly competitive levels of the swimming sport and are known to sell for prices in excess of US$200. [22]
Competitive swimwear refers to the swimsuit, clothing, equipment, and accessories used in the aquatic sports of swimming, diving, artistic swimming, triathlon, and water polo. Some swimsuits are designed specifically for swimming competitions where they may be constructed of a special low resistance fabric that reduces skin drag
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