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Clemente Michel, Carlo Re, Carlo Agnelli and Eligio Baudino started the company in 1847, as a vermouth bottling plant in Pessione.A few years later Alessandro Martini joined the team, becoming the director in 1863 along with Teofilo Sola and Luigi Rossi (who was the inventor of a vermouth).
Alessandro Martini. Alessandro Martini (16 May 1812 – 14 March 1905) [1] was an Italian businessman, founder of one of the most important vermouth companies in the world, Martini & Rossi, which produces the Martini vermouth. In 1830 he purchased a small wine company situated very close to Turin. In 1847 several Italian businessmen started ...
Martini & Rossi is an Italian multinational alcoholic beverage company primarily associated with the Martini brand of vermouth and also with sparkling wine (for example, Asti). It also produces the French vermouth, Noilly Prat .
Amazon Prime Video is a global on-demand Internet streaming media provider, owned and operated by Amazon, that distributes a number of original programs that includes original series, specials, miniseries, documentaries, and films.
At the time of its sale, Cinzano's share of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. [4] As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. [2] [5]
A wet martini contains more vermouth; a 50-50 martini uses equal amounts of gin and vermouth. An upside-down or reverse martini has more vermouth than gin. [23] A dirty martini contains a splash of olive brine or olive juice and is typically garnished with an olive. [24] An extra dirty martini typically contains twice the amount of olive brine ...