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In 2021, Bass Pro Shops and Helping a Hero held the Helping a Hero telethon to raise money for Helping a Hero and to raise awareness for the 100 Homes Challenge issued by Johnny Morris. [74] Under the challenge, Bass Pro Shops paid for 25% of the next 100 homes built by Helping a Hero. [75] The company also paid 100% of the cost of 10 homes. [76]
John L. Morris (born 1948) is an American billionaire businessman, and the founder, majority owner, and CEO of Bass Pro Shops, a hunting and fishing retail chain in the US and Canada. [1] As of August 2024, his net worth was estimated at US$9.9 billion. [2] He's also owner of White River Marine Group, Top of the Rock, Big Cedar Lodge, and Cabela's.
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