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45.8% of YouTube's total advertising audience is female, and 54.2% is male. [19] YouTube participates in ad targeting by analyzing Google searches and reviewing content searched. Ads can be targeted to specific video topics and keywords, and placed on channels or videos. [20] [non-primary source needed]
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).
The AOL.com video experience serves up the best video content from AOL and around the web, curating informative and entertaining snackable videos.
This helps them to come up with ways to improve their product and service. This involves "high level of brand engagement and builds brand loyalty". [28] Examples: When a company makes a post through their social media platforms and shares their ideas, consumers can be influenced or motivated to share their opinions.
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