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This list is not all-inclusive, and athletes may have been shown together with teams and groups, or on the sides, back, or front of the box. Most athletes appeared on the standard Wheaties box, while others appeared on the Honey Frosted Wheaties (HFW), Crispy Wheaties 'n' Raisins (CWR), Wheaties Energy Crunch (WEC), or Wheaties Fuel (WF) boxes.
Old and not-so-old cereal boxes can be surprisingly valuable to collectors, selling for hundreds or even thousands of dollars. Bruce Jenner's Olympic era Wheaties boxes list between $200 and $500 ...
From the 1960s through the 1990s, Wheaties provided in-box promotions but maintained a focus on athletic fitness and on-the-box sports figure promotions. Since the debut of the front cover depiction of Bob Richards , hundreds of athletes have been shown and promoted, including entire baseball, basketball, and football teams, while also ...
The past year hasn't been kind to the "Breakfast of Champions" with sales down 14%, but makers of the iconic orange box aren't blaming the economy for the drop in sales; instead they blame a lack ...
5. Happy Meal Toys. McDonald's has been selling Happy Meals since the late 1970s, and many of the tiny toys included with the food have indeed become collectibles worth several hundred dollars for ...
The box reflects designs from the 1970s when General Mills used Jenner for promoting their breakfast cereal. A vintage box sold in 2015 on eBay for US$400. [78] [79] In 1977, Jenner became a spokesperson for Wheaties brand breakfast cereal and appeared in a photograph on
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Hernandez was on a box of Wheaties Energy Crunch in December 2001 and was welcomed into the Wheaties Family by Olympic Champion Mary Lou Retton and Tiger Woods in Madison Square Garden, New York City, New York. [41] He was featured in the Scholastic textbook publication on the state of Maine called "Maine: America the Beautiful". [42] [43]