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e-Choupal is an initiative of ITC Limited, a unique web-based page, to link directly with rural farmers via the Internet for procurement of agricultural and aquaculture products like soybeans, wheat, coffee, and prawns. e-Choupal tackles the challenges posed by Indian agriculture, characterized by fragmented farms, weak infrastructure and the involvement of intermediaries. [1]
Coca-Cola has developed a hub and spoke distribution plan to reach out to villages since it sees rural India as a developing country. In order to stay full, the company receives supplies twice a week from large distributors. Distributors in these areas appoint and supply smaller distributors in their neighboring areas once a week. [4]
Under the different types of cooperatives in India, the credit cooperative is a powerful system in India, which encompasses the organization of the rural credit cooperative. In the villages of India the other types of cooperatives found are societies of farmer service and multipurpose society for large-scale agriculture. [22]
Gramin Agriculture Markets also GrAM is a village level markets in India. There are 22,000 such rural agricultural markets, Which help farmers in selling their produce locally. These local markets, GrAMs, will be linked with the electronic farmer marketplace, eNAMs to sell their produce nationally. [1] [2]
The National Agricultural Cooperative Marketing Federation of India (NAFED) is an organization of marketing cooperatives for agricultural produce in India. [1] It was founded on the birthday of Mahatma Gandhi on 2 October 1958 to promote the trade of agricultural produce and forest resources across the nation. [ 2 ]
Worldwide employment In agriculture, forestry and fishing in 2021. India has one of the highest number of people employed in these sectors. As per the 2014 FAO world agriculture statistics India is the world's largest producer of many fresh fruits like banana, mango, guava, papaya, lemon and vegetables like chickpea, okra and milk, major spices like chili pepper, ginger, fibrous crops such as ...
Congestion at a market in Abidjan A typical market in Africa. Efforts to develop agricultural marketing have, particularly in developing countries, intended to concentrate on a number of areas, specifically infrastructure development; information provision; training of farmers and traders in marketing and post-harvest issues; and support to the development of an appropriate policy environment.
Here small, marginal farmers with a couple or so heads of milch cattle queue up twice daily to pour milk from their small containers into the village union collection points. The milk after processing at the district unions is then marketed by the state cooperative federation nationally under the Amul brand name, India's largest food brand ...