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Beyond, Inc. (formerly known as Overstock, Inc.) is an American online retailer that owns the "Bed Bath & Beyond" and the "Overstock" brands, and runs online stores named with those brands. [2] The Midvale, Utah -based company acquired and adopted the name of bankrupt big-box retailer Bed Bath & Beyond in 2023.
"Overstock has a great business model with a name that does not reflect its focus on home," Jonathan Johnson, CEO of the new Bed Bath & Beyond said per NPR. "Bed Bath & Beyond is a much-loved and ...
Overstock.com, a discount furniture site, is now fully operating under BedBathandBeyond.com, offering an expanded range of categories, including bedding, bath, kitchen, and even kids and babies.
Bed Bath & Beyond's website relaunched Tuesday under its new owner, Overstock.com, breathing new life to the iconic home goods retailer declared bankrupt earlier this year.
In a June 2023 bankruptcy auction, Overstock.com acquired the Bed Bath & Beyond name, and associated intellectual property, in a $21.5 million stalking-horse bid. [12] [82] [83] Shortly thereafter, Overstock publicly announced its intention to rebrand its own operations under the Bed Bath & Beyond name after the acquisition closes. [84]
On March 7, 2024 (months after Zulily closed its website and operations), Beyond Inc. announced that it had purchased its intellectual property. The deal (announced on March 7) comes at a key moment ahead of Beyond's Overstock relaunch, setting up Zulily for its own refresh.
Bed Bath & Beyond will get a brick-and-mortar renaissance of sorts after going out of business last year. Midvale, Utah-based Beyond Inc., formerly Overstock.com, which bought the big-box retailer ...
Bed & Bath & Beyond will live on, online at least, after Overstock.com acquired the bankrupt retail chain’s intellectual property assets for $21.5 million. The online retailer Overstock.com is ...